WELCOME!
From bricks, to clicks (and a few dumbbells in between)
I didn’t set out to build an online coaching business — it evolved naturally. One day I was running a thriving personal training studio: music pumping, clients hitting PBs, and energy high enough to shake the walls. The next, I found myself repositioning a laptop to film squats on Zoom… while trying to hide the laundry pile in the background.
Owning a bricks-and-mortar studio was incredible — the atmosphere, the community, the high-fives, and even the clients who managed to “forget” their towel for the 47th time. But between managing the day-to-day operations, cleaning up spilled pre-workout for the third time that morning, and navigating lockdowns, I started to see a new opportunity. I wanted to help people train smarter, stay consistent, and achieve lasting results — without being confined to one location.
So, I made the shift. I transformed my in-person systems, coaching methods, and nutrition frameworks into a flexible online platform — delivering the same level of accountability and results, minus the mop and resistance band theft.
Now, instead of running around a gym all day, I get to focus on what truly matters: helping people build strength, confidence, and lasting habits — wherever they are (and yes, still making sure no one’s skipping leg day).